Blog – Jamaica Community Tourism https://visitcommunities.com/jamaica Mon, 06 Dec 2021 15:39:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.5 https://i0.wp.com/visitcommunities.com/jamaica/wp-content/uploads/2019/10/cropped-0942d579affa5b76363dbd8788c86409.png?fit=32%2C32&ssl=1 Blog – Jamaica Community Tourism https://visitcommunities.com/jamaica 32 32 194910565 Communities are the Key to Sustainable Development https://visitcommunities.com/jamaica/communities-are-the-key-to-sustainable-development/?utm_source=rss&utm_medium=rss&utm_campaign=communities-are-the-key-to-sustainable-development Mon, 06 Dec 2021 15:39:53 +0000 https://visitcommunities.com/jamaica/?p=838 ....]]>

Communities are the Key to Sustainable Development

Why Engaging Communities are Keys to Inclusive Development AND Profits

Who are Communities?

Communities are beneficiaries and partners of any sustainable development process. Communities are also destinations for tourism and sustainable economic development and include urban and rural communities in all countries.
Communities are not only beneficiaries and destinations for tourism, but the heart, soul and essence of any experience that is provided, supplied or delivered to a guest or customer.

Why are Communities Important?

Without the involvement of communities, Caribbean countries cannot guarantee sustainable economic development. Indeed, when one speaks of Inclusive Development, it is expected that communities will be INCLUDED in development.

Communities are the keys to sustainable development – listen to communities; involve them and allow them to benefit from the sustainable use of their resources.

And in the Caribbean one of the key areas of economic development is tourism development. However, without communities, there is no tourism. Many tourism sites and attractions are located within or near a community. Consider that community members are the ones who deliver exceptional experiences to visitors (artisans, musicians, dancers, artists, masseurs, housekeepers, cooks, tour guides, front desk, waiters, taxi drivers, etc.).

So, one can conclude that without communities, there is no tourism. This is why it is critical for communities to be engaged, involved and included in the design and development of tourism.

 

How Can Communities become Engaged in Tourism?

Communities and customers/travellers have the same needs. They all want a safe, comfortable and pristine environment that can be enjoyed by all.

Often, communities do not understand the value of the resources in their own backyards (e.g. birds, bees and trees, lakes and mountains, culture). So, as a first step, it is critical for communities to understand and appreciate the value of their own cultural and natural resources. They also need to understand that their own needs and wants are the same as travellers’ needs and wants.

Communities Need to be Organised to Truly Benefit

For communities to truly benefit from tourism development (and any kind of economic development) they need to be organised.  This is key, especially as resources are often communally owned.

By uniting their mission and vision with a community organisation community members are able to move forward economically. Furthermore, community tourism sensitization training is needed to help community members understand the value of their community assets as well as their own roles and responsibilities in tourism and community development.

Organised communities are better able to achieve community goals and visions. They are in a better position to receive funding from donor agencies and the government. They are also better equipped to be engaged, involved and to benefit from tourism and economic development.

Moving Beyond Organisation to Business

Communities are a group of people with a common interest and while organisation is important they need to move towards a business mindset; they need to turn their common interest into common income. This gives rise to the concept of ‘Communities as Businesses’, established by the Countrystyle Community Tourism Network of Jamaica, through their  VILLAGES AS BUSINESSES programmes. The programme encourages communities to unite and organise themselves through Steering Committees to manage community assets and businesses.

Communities Need to be Trained

Meaningful engagement and true empowerment can only be achieved through education and training. There is a direct positive correlation between training and community involvement in tourism. This is why the Countrystyle Community Tourism Network in partnership with the UWI OPEN CAMPUS, established the Community Tourism Entrepreneurship Hospitality Training programme. This programme helps communities to identify their assets, develop potential projects, and launch community-based businesses.

Identified community projects are included in an investment database for funding from Diaspora and visitors seeking to experience the community lifestyle. As such, the Pick a Project While on Vacation and Adopt a Village programmes were developed.  

Once this is done, a business plan is developed for the communities to share with others including government representatives and funding agencies that could foster marketing and promotional opportunities for the Community Lifestyle Experiences to be included as a special package with the accommodation sector for visitors.

Private Sector Engagement is Key

In many of the successful examples where communities have developed their experiences as businesses, the engagement of the private sector was key. The private sector plays key roles as visitors, buyers, and suppliers of goods and services.

Jamaica Leads the Way

Jamaica has successfully implemented the Villages as Businesses programme. The objective and purpose of the Villages as Businesses programme resides in the fundamental vision of Countrystyle, which is to empower and develop communities on a sustainable basis by helping them to realise their natural culture, talents, passions, and potential. Another important element is to support them to dynamically package, market and expose themselves to the world as a unique destination (product) within their general region.

Some of the many successful villages in Jamaica that have adopted this model include Orange Bay Village, Hanover (near Negril). They were able to create a three-year contract with the largest tour operator in the world, TUI, to promote their village experiences.

Another successful village model is Resource Village, Manchester, which offers cultural heritage and lifestyle experiences. They also specialise in Bammy making and natural juices.

Key Lessons

• Communities need to become more aware of the value of their lifestyle and community assets without having to create attractions for visitors.

• Communities need to value and conserve their natural environments.
• To be successful, training is important, such as personal development; identifying existing community assets, businesses and projects; business development; environmental responsibility and security; COVID protocols.
• The benefits of uniting as a community and being accountable for investments and donations is important.
• Communities need to recognise that Homestays (staycations) are in demand, including their family events and community gatherings.
• The value of networking, collaboration, and partnerships between the communities and others needs to be understood and implemented, e.g. the value of Community Tourism Entrepreneurship Hospitality Training.
• Communities need to work with established community tourism organisations rather than reinventing the wheel.
• It is key that tourism destinations identify communities and train them to develop as businesses, and to market and promote their unique experiences.

Author

Diana McIntyre-Pike

Marguerite Diana McIntyre-Pike is a Community Tourism Consultant/Trainer. She is passionate about tourism, about community development and about the Caribbean. She is Jamaican-born and has done tremendous work in advancing community tourism there. She is President of the International Institute for Peace through Tourism (IIPT) Caribbean, Coordinator of the IIPT International Community Tourism Network and President/Founder of the Countrystyle Community Tourism Network. She has built the Villages as Businesses programme to empower member villages, through tour design, training, management and marketing support, to profit from community tourism, Countrystyle Community Tourism Network has partnered with the University of the West Indies (UWI) Open Campus to provide support for Community Tourism Centres in Jamaica and the Caribbean region and given accreditation to the Community Tourism Hospitality Entrepreneurship 5 day training through the Countrystyle Academy for Community Tourism (ACT) which was recently implemented in Barbados and now resulted in the creation of the Barbados Community Tourism Network.

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Saving the Caribbean, one island, one person, one community at a time https://visitcommunities.com/jamaica/saving-the-caribbean-one-island-one-person-one-community-at-a-time/?utm_source=rss&utm_medium=rss&utm_campaign=saving-the-caribbean-one-island-one-person-one-community-at-a-time Mon, 17 Feb 2020 10:50:32 +0000 https://visitcommunities.com/jamaica/?p=519 ....]]> Joseph Edward Doway
Joseph Edward Doway, Founder at Brightmind Advisors Inc. with a focus on developing Community Based Tourism for Sustainable welfare

Dr. Justin Ram, Director of Economics at the Caribbean Development Bank, CDB, stated and I quote  ”Caribbean could become poorest region in the world by 2050” I say, we should actually be prepared that it may occur in 2025, if we as a people do not educate ourselves. He continued by saying that doing in business in the Caribbean is getting more difficult. As someone involved in seeking financing for developments in the Caribbean, I must say I totally agree. In fact, change will not come until the people of the Caribbean can a stand to elevate themselves and create a “Culture of Independence” First, let’s put God in every equation and have him go before us.

As I mentioned in an article years ago where I touched on the subject of Doing Business in the Caribbean, I articulated the fact that the effects of Mental Slavery exist highly in the Caribbean. In fact, as a young man in the 60’s, I can recall the as students we would say that “The Rich will always be rich and the Poor will always remain poor” Unfortunately, that resonated within some of our people from generation to generation. A few months a Caucasian guy who came to the Caribbean from Australia to work as a chef told me that he never understood where local business people do not recognize their own. He further went on to say that our local people must stop behaving like crabs in a barrel, because at the end of the day, they are inviting the foreigners to take over.

The solutions are very easy. Let’s start by electing competent, qualified, compassionate persons to occupy top positions in Government. The Caribbean’s biggest downfall is caused by some of the Ministers in Government who have no clue of proper governance. In fact, they are there to enrich themselves. The young people in our Caribbean nation are realizing that Governments have no interest in empowering the youth, because they do not want a Culture of Independence to exist. And we know why. That will reduce the dependence on Government officials and allow for a greater option at the ballot.

But most important, we have to observe the “Me – Myself and I” philosophy that is prominent among our people in power, those with wealth and the decision makers at our lending institutions. They take from the poor and give to themselves and their rich associates. So, there is no love, just the constant greed.

For the Caribbean to succeed, more recognition must be given to microbusinesses. Small and medium businesses are the ones that turn the economy of any country. There is always the trickle effect associated with supporting the smaller businesses, because most of their earnings are circulated right within the island territory.

Supporting local manufacturing, improving the environment, teaching our young people the importance of money management, improving the skill sets of the population, encouraging productivity, focusing on technology and providing funding at low interest rates are the only alternatives to saving the Caribbean.

Government ministers must take into consideration that what ever they place on their election mandates must be a prescription for human development and they must put legislation in place to protect their people from the corporations that are only in the game for a profit, but careless about their employees or customers. There must be laws protecting the Small and Medium Enterprises, the Credit Unions and Cooperatives.

The Culture of Independence means that individuals and committees must stop depending on Government Ministers for livelihood, but instead, work together to become sustainable through community levels, creating a driving force that is recognized internationally, regionally and locally.

We all know that the biggest hindrance entrepreneurs and business owners face in the region is the unavailability of finance. That also includes the flow of funds through the Caribbean. I had the experience of waiting 33 days for a while transfer from one Caribbean island next door to the island, I live one. Do we realized how much a hindrance that can be to any businessperson and the economy? We hear of complains of high import and customs tariffs, the high taxes on air travel and the cost of travel.  All of those are the leads to making the Caribbean the poorest region in the world. The result of that is the continuation of the BRAIN DRAIN, because our young people are forced to migrate to continents to earn a living.

Mr. Ram mentioned about the giving farmers access to credit and allowing their business to grow while improving economies. I would extend that to every one who wants to go into business and again put legislature in place to have these loan sharks stay within a reasons interest rate, not the 10% to 13% that some of these financial institutions impose on their borrowers, in these very hard times. And when CDB Executives can recognize the upcoming dilemma, it is real at our doorsteps. Will our public officials acknowledge that fact? I doubt is very much, but when you speak to the average business owner in the Caribbean, the cry is the same. They have no help and do not know who to turn to. When you talk to the technocrats in government, they say that their hands a tied

If it takes a village to raise a child, then let us use a community to create a Culture of Independence. If we do not look to save the Caribbean, then we will continue to lose the Caribbean for foreign investors. Our young people will continue to be working a bellhop, waiters, chambermaids at resorts, while the executive positions will be held by ex-pats, some of whom have no clue what living in the Caribbean entails.

So, let’s look at some solutions:

Let’s form a Caribbean Organization that will be responsible for the improving these four main areas:

1.           Education – Financing – Training

2.           Marketing – Promotion

3.           Policy making / reviews – Lobbying (A Voice)

4             Business Management Consultancy

This is aimed at helping individuals understand their role in Sustainable Development through providing reasonable, quick solutions, business counseling, protection of their enterprises, low interest loans , linking with international foundations and trust who will provide grants, preserve free competitive enterprise and maintain and strengthen the overall economy of our Caribbean Nation.

Access to capital

·        That organization must eventually provide an array of financing for small businesses from the smallest needs in micro-lending to substantial debt and equity investment capital. Which would allow for moving from not just creating necklaces and beach wrap dresses, to creating innovative products, all available for export.

Hiring Employees with Disabilities

·        Hiring individuals with disabilities must be given full opportunities and facilitation.

 

By : Joseph Edward Doway

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An Unforgettable Jamaican Country style Vacation https://visitcommunities.com/jamaica/an-unforgettable-jamaican-country-style-vacation/?utm_source=rss&utm_medium=rss&utm_campaign=an-unforgettable-jamaican-country-style-vacation Sat, 12 Oct 2019 09:35:01 +0000 http://visitcommunities.com/jamaica/?p=152 ....]]> In December 2010, my wife and I decided to plan a trip to Jamaica.

As we had already been there, in an all-inclusive resort, and having done a day trip on the south coast to the YS Falls and Appleton, we were motivated to return to Jamaica to experience more of the diversity of Jamaica.

Therefore, we decided to contact Diana McIntyre-Pike, head of the Countrystyle Tourism Company, to plan a different kind of visit.

Rapidly, she responded through email and designed an itinerary which fitted our interest and budget. So it is with enthusiasm we bought our plane tickets and flew to Montego Bay.

Immediately upon our arrival at the Montego Bay airport, we were greeted by Diana McIntyre-Pike who, throughout our stay in Jamaica, proved to be a friendly, considerate and efficient hostess.

After driving us to our hotel in Montego Bay, the Wexford, she invited us to a presentation on tourism held on the premises of the hotel.

We had the opportunity to hear students sing traditional songs.

Afterwards we had time to dine and appreciate the Montego Bay hip strip.

The following day, on our way to Treasure Beach, Mrs. McIntyre-Pike arranged for a visit of the charming village of Beeston Spring Village in Westmoreland.

There we met Mr Astil Gage, the Village Co-ordinator, who guided us, and took us to visit a private home owned by Mr.Rolf Brown, a noted architect who maintains an extraordinary garden and farm.

We were also treated to a private concert with the Mighty Beestons Mento Band and learnt how to dance the mento way with the community and sampled some local specialties.

We then proceeded to Treasure Beach, with a few stops at local kiosks, the main one being Billy?s Grassy Park in Middle Quarters where we had lunch.

And at Marcia?s fruit stop we discovered new varieties of fruit, of which Jamaica seems to have an inexhaustible supply.

The following two days at Treasure Beach were very relaxing at the Sunset Resort with Kory South.

We had ample opportunity to appreciate deserted beaches, tranquil countryside and Jack Sprat Beach for a delicious lunch

We then departed from Treasure Beach and went to Mandeville, where we were greeted personally by Diana?s elderly mother at her home, before checking in at the Mandeville Hotel, which we enjoyed.

Mandeville is an animated and pretty town, which we enjoyed discovering.

Diana took us to a coffee factory where we bought Blue Mountain coffee at a reasonable price.

We were told that we could not have a tour that day, and were disappointed, but Diana arranged a special tour on our behalf and we were treated to a tour of the roasting plant.

On the following day, Diana expertly drove us to Kingston and into the heart of this city,where we visited Devon House and the magnificient Emancipation Park.

It is there that we were picked up by Mick, a surehanded driver who took us to Michael Fox!s Mount Edge Guest house where we spent two unforgettable days.

Mr. Fox and his personnel are knowledgeable, efficient and welcoming. I asked Mr. Fox to arrange for a visit of the Blue Mountain Peak on the following day, and after a few minutes he had already found a guide to take us there – an unforgettable experience!

On our last day of traveling along the north coast, we were treated to a memorable lunch in a secluded 17th century house in Runaway Bay compliments by Jason Henzell ? another unforgettable experience!

Diana drove us back to Montego Bay to stay at The Wexford which is easily accessible to the Hip Strip.

We had dinner at Margaritaville and experienced a live band at Coral Cliff Hotel.

We visited Doctor!s Cave beach on the day of departure before heading back home.

Throughout our trip, Diana McIntyre-Pike personally co-ordinated every detail of our itinerary and we appreciated her professionalism, attention to detail, and the trouble she took to make us feel welcome at every stop.

We were pleased with her choice of hotels – the Wexford, in Montego Bay, the Sunset Resort and Villas in Treasure Beach, the Mandeville Hotel, and the Mount Edge Guesthouse in Newcastle.

Each of these establishments offered comfortable accommodation and a courteous and diligent service.

We would like also to stress that at no time on this trip did we feel harassed or unsafe.

On the contrary, we found Jamaicans to be an interesting and welcoming people, and we look forward to another trip to this beautiful land.

by Pascal Charpentier
(Trois-Rivières, Québec, Canada)

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Countrystyle Community Tourism experience in Jamaica https://visitcommunities.com/jamaica/countrystyle-community-tourism-experience-in-jamaica/?utm_source=rss&utm_medium=rss&utm_campaign=countrystyle-community-tourism-experience-in-jamaica Sat, 12 Oct 2019 09:18:09 +0000 http://visitcommunities.com/jamaica/?p=139 ....]]>

Resource Village residents perform a local dance with Cheryl Ryman
My wife Adriana and I went to Jamaica for a short visit from June 30 to July 4. Our visit had two phases: the first was our stay at the Sandals Carlyle in Montego Bay, and the second was a two-day tour in Jamaica’s interior courtesy of Countrystyle Community Tourism. There were so many experiences wrapped up in such a short time that words fail to describe it adequately. It was evident to me that I would need some time to digest it.

This article will concentrate on our experience with Countrystyle. Diana McIntyre-Pike, who lives in Mandeville, the largest city in Manchester Parish (Jamaica´s administrative regions are called parishes), has spent more than 30 years of her life managing hotels and tours, was our host for the two-day tour. This customized tour was the result of quite a bit of preparation and communication over a two-month period, not to mention the fact that Diana and I first communicated via email in 2007 or so. Diana first welcomed us with a gift basket and also gave us some literature that highlighted the region´s attractions. The tour started from Montego Bay and followed the coast east to Falmouth, and then went toward the interior where the landscape changed frequently. First, after passing through some lowlands, we were confronted with the topography of the eastern end of the Cockpit Country, a hilly area that in some parts is still impenetrable. We passed through several towns on this eastern side such as Clark’s Town, Clarence Town, and Albert Town. Diana found time to speak to a local herbalist who knew the medicinal properties of many of the area´s plants.

After passing through this region, we noticed a few more changes in the surroundings. We first went to a lowland and back upwards toward Mandeville. The hills in this region featured some closed bauxite plants, a lot of new building of luxurious homes, and what looks to be a vibrant community. We stopped briefly at a plant that processed and packaged the famous Jamaican Blue Mountain coffee. Continuing to the center of town, we had lunch in a popular locale that featured meat and chicken patties.
Countrystyle Community Tourism director Diana McIntyre-Pike (left) with a local herbalist

I invited a friend from Kingston, Cheryl Ryman, to take time out of her busy schedule and join Adriana and me in Mandeville. Diana was very accommodating and tailored the schedule so that we could fit in Cheryl in part of the trip. (Cheryl is the Executive Director of Outameni Experience, a popular attraction in northern Jamaica that provides an introduction to Jamaican culture for visitors.) After we met up with Cheryl we headed south toward a small village in the vicinity of Cross Keys, Manchester Parish, called Resource Village. The area has historical significance for a number of reasons, among them the Taino presence prior to colonization, and the activities of Marcus Garvey, whose vision prompted the construction of a United Negro Improvement Association “Liberty Hall,” now in disrepair but with the hope of getting funds to make it serve the community again.

Diana’s goal for this stop was for us to have for lunch the Jamaican national dish, ackee and saltfish. Ackee is a fruit, but looks and tastes (at least to me) like scrambled eggs in this combination. Having a local fruit called jackfruit, which looks like breadfruit but is delightfully sweet and sticky, finished off lunch nicely.
As lunch was winding down, we watched a local African-inspired dance. The young people who danced in a circle were fun to watch. I was invited to participate, which took me out of my comfort zone, but I made the best of it 🙂 . Cheryl is in black, second from the right, and felt right at home dancing with the group.

Then it was time to return to Mandeville. The villa we were to stay in, called Mountain Top Villa, was located in an area called Avondale Heights, and this is one part of Mandeville where many of these new palatial houses are being built. The villa is very nicely decorated inside and has a great view of the surrounding area. We managed to squeeze in a brief visit to the house of Valerie Dixon, who organizes a Marcus Garvey Festival every February, involving the Resource Village community.

The next morning it was breakfast at the Mandeville Hotel. The poolside setting was very nice. I remember having a dish called mackerel rundown and enjoying our chat with Diana, Valerie, and Mildred Smith-Chang. Mildred authored a book called The Mask is Off, which offers a frank look at the myths and realities for Jamaicans who decide to move to the United States.

We headed west past the town of Spur Tree and onward where we would see the south coast of Jamaica. One location we saw was called Middle Quarters, where the trees provided a lovely canopy over the road and many vendors sold local products. Diana likes her guests to get to know the people they meet and remember them on a first-name basis, so we stopped at one stand run by a woman named Marcie. The specialty, aside from the local fruits, was pepper shrimp.

Our next stop, in Westmoreland Parish, was the small town of Beeston Spring, which has distinguished itself by providing an example of what local community tourism can do. An article in the Jamaica Gleaner describes the award that the town received in 2010 as “best town in Jamaica” (jamaica-gleaner.com) . The community works hard to provide income, ensure a clean water supply, build or repair structures, and other essentials, with the help of The Sandals Foundation, and much assistance from Diana in the area of training. We picked up Astil Gage, president of the Beeston Spring Community Development Committee, on our way to the town. Our stop was brief by necessity, but we did learn a few things about the community and managed to see the group “The Mighty Beestons” perform traditional Jamaican mento music. This time it was my wife who was invited to dance and leave her comfort zone.

We wrapped up our tour with lunch at Sandals Whitehouse, not far from Beeston Spring. We were able to appreciate the beautiful views of the south coast from the resort just in time before an afternoon rain. (The resort warrants an explanation of its own.) On our way back to Montego Bay, we followed a road that hugged part of the south coast before turning inward and towards the north.

There were many things that made the trip special, among them conversations with Diana and her friends about the political and economic state of Jamaica, local culture and the efforts to promote it, along with details that would generally fall under the radar in a brief visit, such as the best brand of bottled water, the resort chains that support the community and those that don´t, or the development of Mandeville´s downtown area which is currently too small to accommodate its rapid growth. For just two days, it was remarkable, and a tour of this type could easily be extended to include other local attractions, as has been the case for guests who had more time than we did. There was also no question that after knowing each other virtually for several years, Diana and I would continue to correspond and look for other opportunities to help each other. It is amazing and inspiring to witness how Diana and others in her community give of themselves unselfishly to promote their people´s well-being and build bridges of understanding with those fortunate enough to visit Jamaica.

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