Course Outline
Course Title: Community Hospitality Entrepreneurship Programme
Hours: 20 Hours (5 Days) Including Lunch
Course Targeted for: Community Leaders
COURSE DESCRIPTION
The Community Hospitality Entrepreneurship Programme will introduce participants to the concept of
Community Tourism, and the practical steps required to build hospitality products & services within their
community, utilizing the community destination brand, geared to both domestic and international visitors.
During the programme, participants will identify unique community assets (heritage, culture, attractions), and
through a highly interactive approach build the starting components for setting up their community-based
brand and business, by utilizing the business model canvas. Community participants agree on next steps and
begin steps to implement their project.
LEARNING OBJECTIVES
At the end of the programme participants should be able to:
– Define tourism and its importance
– Identify the economic linkages generated by tourism
– Understand the benefits of tourism
– Define Community Tourism
-Identify the main principles and values of community tourism
– Identify what is a community tourism experience
– Identify community tourism assets
– Identify the importance of protecting community assets
– Appreciate the value of authenticity in community assets
– Know the difference between genuine hospitality and artificial hospitality.
– List the hospitality services required by visitors
– Identify how the community can participate to satisfy these needs
– Evaluate suitability of current community services to visitor needs
– Awareness of a community tourism Home Stay experience.
– Requirements for Community/Host Guiding
– Determine community tourism experiences possible in host community
List the basic requirements for setting up a community tourism business based on understanding
visitor needs
– Define what is a cluster
– Identify the networking opportunities in meeting requirements of setting up a community tourism
business.
– Identify Potential Community Tourism Projects
– Create a community tourism experience value proposition based on the value proposition canvas and
identified community assets to be utilized.
Write a value proposition
– Understand the components of a business model
– Identify customer segments for community tourism value proposition
– Identify customer relationships and customer channels for targeted customers
– Identify best-fit pricing and income streams
– Identify key activities required to service targeted customers
– Identify key resources required
– Identify key strategic partnerships required to deliver value proposition to customers
– Identify key costs/expenses
– Identify a business model for the a community tourism experience and/or product
By Diana McIntyre-Pike