DIANA MCINTYRE-PIKE , O.D. BSc RESUME P.O BOX 78, MANDEVILLE, MANCHESTER, JAMAICA, WEST INDIES TEL: 876-507-6326 EMAIL:iiptcaribbean@yahoo.com Skype: villagescctn
Mrs. Diana McIntyre-Pike is a Hospitality & Tourism Consultant/Trainer specializing in community tourism and small hotel operations (having owned and operated a small hotel for over 40 years). She owns her own organization called Countrystyle Community Tourism Network (CCTN) which provides Consultancy services in ho
spitality and tourism, marketing and PR and Community Experience tours designing. She assisted in developing and proposing the Jamaica Community Tourism Project which was funded by the Caribbean HRD Programme for Economic Competitiveness (CPEC- a CIDA funded project) and was the Lead Consultant. She is resident in Mandeville Jamaica and focusing on the marketing and development of the Countrystyle VILLAGES AS BUSINESSES PROJECT in collaboration with the National Best Community Foundation (NBCF) and local and international educational institutions to provide hospitality and tourism training directly in communities and also to individuals, groups and organizations locally and internationally interested in community tourism education and developing a database of viable community-based business projects to promote to potential investors and grant funding agencies. She is the President for the first chapter outside USA (The Caribbean chapter) of the International Institute of Peace through tourism (IIPT) and also the Co-ordinator of the IIPT International Community Tourism Network which involves over 70 countries. She was the Community Tourism Chairman/Consultant for the National Best Community Foundation’s National Best Community Competition and programme management committee. She is past Co-Chairman of Unique Jamaica & past Chairman of the Unique Jamaica Responsible Tourism & Product Committee (which is presently My Jamaica Travels), past Chairman of NCTVET Central & South Region Committee, Past Council Member of the Jamaica Hotel & Tourist Association and past Area Chairman of the JHTA South Coast area (for over 19 years), Past Director of the Caribbean Hotel Association (1979 – 2002); past Chairman of UTECH’s School of Hospitality and Tourism, where she assisted to spearhead the establishment of the diploma and degree programmes and the implementation of the on campus Lilian’s Restaurant, past Public Relations Officer & Chairman of the Tourism, PR & Membership Committee of the Manchester Chamber of Commerce. She is also a Board Director of the Manchester Wellness Foundation (MANWELL) .She is involved in many other community organizations and is committed to the sustainable development of communities in Jamaica and throughout the Caribbean. She has worked in hotels in England, Germany and Jamaica and has pioneered internationally “Community Tourism” and through the IIPT which has now been embraced by many other countries. Together with her partners, she introduced it to the eastern Caribbean especially, Anguilla, Dominica, St. Lucia, St. Vincent, Trinidad Barbados, St. Eustatius and Cuba. She now has an accredited Community Tourism Hospitality Entrepreneurship 5 day training programme in partnership with the University of the West Indies (UWI) Open Campus through her Academy for Community Tourism (ACT). Her Countrystyle Caribbean Vacations and Tours (COCAVAT)
works in partnership with one of Jamaica’s leading tour operators Caribic Vacations/Olympia tours. As Chairman of the Caribbean Hotel Association’s (which is now renamed the Caribbean Hotel and Tourism Association) Small Hotels Committee for eight years, she executed many projects for the small hotels of the Caribbean, including the creation of the Annual Caribbean Hotel and Tourism Association (CHTA) Small Hotels Retreat and the Small Hotels Study Tour programme.. The Organization of Eastern Caribbean States (OECS) contracted her in 2013 for a two month assignment to present niche marketing through community-based tourism to over 10 Caribbean countries which was followed by a 15 member delegation participating in a Community Tourism Study tour and conference in Mandeville Jamaica with the them ‘Sustaining & Transforming Communities through Tourism Entrepreneurship’ which was in collaboration with the IIPT Caribbean and the Countrystyle Community Tourism Network/Villages as Businesses. She holds two diplomas in hotel management, catering and tourism from Cambridgeshire College, Cambridge England and Carl Duisberg Gesellschaft, Germany, and a certificate in Environmental studies from George Washington University, USA. Mrs. McIntyre-Pike has over 44 years professional experience in the hospitality industry and was awarded a City & Guilds Fellowship (Masters Degree) in Tourism Management and a BSc Honorary Degree Award in Hospitality Management from the Western Hospitality Institute, Montego Bay Jamaica. Her expertise is in marketing, public relations, hotel and catering, motivational speaking, training and development of personnel in hospitality and tourism and sustainable community tourism. In Jamaica and the Caribbean region she has trained and developed several communities in self-development including etiquette, environment and general knowledge on a voluntary and professional basis and is now a full time Hospitality and Tourism Consultant/Trainer. The International Institute for Peace through Tourism (IIPT) has branded Jamaica and the Caribbean ‘the Home of Community Tourism’ due to her pioneering efforts and created the IIPT International Community Tourism Network with her as the world Coordinator. She has created the Africa Community Tourism Network and more recently from the community tourism entrepreneurship training in Barbados in 2017, assisting to create the Barbados Community Tourism Network. Her vision is to establish in each country Community Tourism Networks with Community Tourism Centres for communities and visitors to include: information on community culture, heritage etc, internet facilities, community theatre and museum with the first one being in Mandeville Jamaica which is the first IIPT Peace Town with the first Peace Park in the Caribbean and with Treasure Beach as the first Peace Village in the Caribbean. Creating IIPT Peace Villages and Peace Towns in all Caribbean countries is an ongoing project. Her company Countrystyle was given an award from Islands Magazine as one of 100 selected organizations in the world for Responsible tourism in 2007 which was featured in their December 2007 publication and also in 2009 as one of the top 20 companies in the World for Responsible leadership Tourism Award for the Countrystyle Community Experience packages. She received The Virgin Islands International Responsible Tourism Award jointly with Jane Ashton from TUI Travel UK for the best Personal Contribution internationally at the World Travel Market, London on November 12 2008 which was in recognition of her 35 years of work
in pioneering community tourism worldwide. She was awarded the National Order of Distinction (OD) in Tourism and Community Service in 2009 and inducted into the Hamilton Knight & Associates Career Hall of Fame. In October 2011, she was selected as one of the 50 World Experts in Sustainable Tourism by UNESCO to attend their World Heritage and Sustainable Tourism Experts meeting in Switzerland where she introduced the Countrystyle Villages as Businesses programme which was well received. In 2012 , she was given a Community Tourism award as one of the 50 Women in Jamaica given recognition in their respective fields from the Women’s Bureau Jamaica on celebrating the International Women’s Day and in July 2012, she was presented with the President’s Distinguished Service Award for Community Tourism. In 2013, she was given a Life time Award for her work in community tourism from the International Institute for Peace through tourism (IIPT) In 2015, she was inducted into the Hall of Fame of the African Tourism Diaspora in Atlanta and appointed the African cultural Heritage Ambassador for Jamaica. She received the Global Tourism Award from the Wheatle Peart Branding Organization in Chicago on August 11 2018.
She successfully organized with her management team and some of her partners, the first International Community Tourism Conference and Community Tourism Study tour from November 12 -15 2018 at the University of the West Indies (UWI) Open Campus which had as its theme “ BUILDING COMMUNITIES AS BUSINESSES” which was very successful and has now paved the way for the further implementation of transforming local communities – inclusive peaceful, caring and enterprising neighbourhoods in association with the International Institute for Peace through Tourism (IIPT), Making Connections Work UK/Diaspora Connect 2022 and Countrystyle Villages as Businesses
Summary of Qualifications
Over 44 years local, regional and international experience in community building, hospitality and tourism Pioneer of “Community Tourism” and advocate for small hotels/business Motivational speaker and trainer for human resources in personal development, customer service, hospitality, entrepreneurship and community tourism Consultant in hospitality. community tourism development, small property development and customer service Knowledge of German Proven ability to effectively mobilize and motivate people, staff and communities for targeted purposes Experienced and professional hospitality coordinator and ‘host’ for groups, investors, tour operators, travel agents, travel writers and international visitors Extensive experience in customized itinerary planning for groups and individuals specializing in community experience vacations and tours Track record of positive relationships at all levels (community, national, regional international), building synergies for a targeted purpose.
Education
Western Hospitality Institute Montego Bay, Jamaica BSc Hospitality Management 2009 City & Guilds, London Institute London, England Fellowship (Masters Equivalent), Tourism Management, 2006 George Washington University Washington DC, USA Certificate, Tourism and the Environment 1989 Carl Duisburg Gesellschaft Munich, Germany Diploma Hotel Management and Tourism Marketing 1977 Teacher Training Certificate Cambridge College of Arts, Science and Technology, Diploma Hotel Management and Catering Operations 1973 Cambridge, England Employment/Work Experience History
2000 – present Freelance Hospitality & Tourism Consultant/Trainer and Marketing Consultant (self employed) Partner/Marketing Consultant – Countrystyle Caribbean Vacations and Tours (COCAVAT 1995 ‐ present President/Founder — Countrystyle International and Countrystyle Community Tourism Network (CCTN) Mandeville, Manchester, Jamaica West Indies 2011 – 2014 Community Tourism Training Consultant – Western Hospitality Institute for the Ministry of Education’s Career Advancement programme (CAP) 1982- to present Owner, The Astra Country Inn, Mandeville, Manchester Jamaica (closed in 2009 for sale or redevelopment ) 2010- 2012 Vice-President – Marketing, Western Hospitality Institute (WHI) Montego Bay, St. James Jamaica 1980 ‐ 2010 Managing Director The Astra Country Inn Mandeville, Jamaica WI 1974 ‐ 1975 Assistant Manager, Runaway Bay Hotel& Golf Club St. Ann, Jamaica WI Entertainment/PR/Night Manager 1973 ‐ 1974 Guest Relations Director, Holiday Inn St. James, Jamaica WI
Awards
1979 Outstanding Citizen’s Award – The Mandeville Jaycees Jamaica. 1980 Heritage Award for contribution to tourism to Manchester, Jamaica. 1982 United Nations Decade of Women Award for outstanding contribution to tourism in Jamaica. 1988 Caribbean Hotel Association Award for outstanding contribution to tourism in the Caribbean Region. Awarded a Fellowship in Tourism Management (Masters equivalent) from City and Guilds London Institute UK for outstanding work experience and training in Tourism, Caymanas Track Ltd. Certificate of Recognition for outstanding service to the hospitality industry, August 2004 Certificate of Recognition as Patron of the Central Manchester Returned Citizens Association
NCTVET recognition of 10 years of service (December 2004) The Manchester PDC, The MPDC Excellence Award for outstanding contribution in the field of Tourism (2004) Island Magazine 2007 Hot 100 Blue List Award for Leadership in Responsible Tourism internationally (2007) Island Magazine 2009 Hot 20 Blue List Award for the Countrystyle Community Experience Tourism Enhancement Fund (TEF) (Ministry of Tourism) Award for Community Tourism June 23 2008 Virgin Holidays Responsible Tourism Award 2008 – chosen from 10,000 nominees as the Best Personal Contribution in the world together with Jane Ashton of TUI Travel UK Inducted into the Hamilton Knight Associates Career Hall of Fame in October 2009 Awarded an Order of Distinction (OD) in Tourism and Community Service August 2009 Selected as one of the 50 World Experts in Sustainable Tourism to attend the UNESCO World Heritage Sites and Sustainable Tourism Experts meeting in Switzerland in October 2011. Women’s Bureau of Women’s Affairs Jamaica 50 (1962-2012) Jamaica International Women’s Day Award for outstanding contribution to Community Tourism 2012 National Association of Jamaicans and Supportive Organizations (NAJASO) Distinguished Service Award July 2012 – Buffalo New York, USA Manchester People’s Award for community tourism 2014 International Institute for Peace through Tourism (IIPT) Life time Award 2013 Southwest TVET Institute/Global Entrepreneurship Week Celebration Women in Entrepreneurship Award in recognition and celebration of outstanding achievement as an Entrepreneur 2014 Community Tourism Activist Award by the African Diaspora Tourism Network Atlanta and inducted into their Hall of Fame. 2016 Appointed Pan African Cultural Heritage Tourism Ambassador for Jamaica and the Caribbean 2016 Global Tourism Award – Wheatle Peart Branding organization Chicago 2018
Main Publications
Skywriting ‐ Air Jamaica’s In‐Flight Magazine, “Mandeville/South Coast ‐ a unique style of Tourism”. A Jamaican Woman‐ Joanne Simpson‐ Women in Tourism Skywriting ‐ Air Jamaica’s In‐flight Magazine Diana McIntyre‐Pike’s South Coast ‐ A Community Experience. Hotel Information booklet for the Astra Country Inn, Mandeville, Jamaica. CHA Small Hotels Manual 1988 Publication “Keeping House” and “Front Office Management”. Report on the 1st International Institute for Peace through Tourism’s Rural and community –based Tourism Workshop August 2001 Jamaica Reports on the Sensitization Programmes delivered to Eastern Westmoreland, St. Elizabeth, Manchester, Clarendon and the Community Tourism & Tour Guiding Skills Programme Jamaica
Featured in over 20 guidebooks internationally with Mandeville, Astra and Community Tourism Featured in the National Geographic Traveler with a “Taste of Real Jamaica” promoting the Countrystyle Community Experience of Jamaica December 2003 Featured in the ISLANDS Magazine November 2004 with the Countrystyle Community Experience package Featured in the Gleaner Company’s Hospitality Magazine (Hospitality Jamaica Writer Monique Hepburn) on Wednesday June 8 2005 with headline “McIntyre‐Pike bats for small enterprises” which highlighted the need for the Sustainable Communities Foundation (SCF) Project Development Fund Featured in Tourism Concern’s The Ethical Travel Guide 2006 – Passport to Exciting Alternative Holidays Featured in Islands Magazine top 100 Blue List for Responsible Tourism Dec 2007 with Countrystyle Community Tourism Featured in Islands Magazine top 20 Blue List for Responsible Tourism in 2008 Featured in South Coast News December 1 – 15 2008 – Diana McIntyre‐Pike wins Virgin Holidays Responsible Tourism Award Featured in Responsible Travel Magazine 2008 “Thunderbird is go” announcement of Best Personal Contribution Award Virgin Holidays Featured in the Sunday Herald March 15‐21 2009 – ‘Welcoming visitors Countrystyle Featured in Spirit & Destiny UK Magazine for Jamaica’s In by Jo Cooke featuring Countrystyle Community Tourism November 2009 Featured in the Outlook Magazine October 25 2009 ‘Honouring Heroes” at the National OD Award Ceremony Featured in the International institute for Peace through Tourism (IIPT) December 2009 Newsletter – announcing the Virgin Holidays Responsible Tourism Award 2008 and the National Order of Distinction Award 2009 –www.iipt.org Featured in Hospitality Magazine Wednesday Jan 20 2010 – Swiss TV Features Countrystyle Tourism Featured in the Sunday Gleaner Jan 31 2010 – Northern Caribbean University‐ Exploring the Viability of Community tourism Featured in the Gleaner Sept 10 2011 – Jamaica Home of Community tourism Featured in the NEX GENERATION MAGAZINE publication 2012 – Tourism & Community Development in the Caribbean –Diana McIntyre-Pike – A Pioneer of Community Tourism Featured in various publications online through the Countrystyle South African partners in 2012 Featured in NEX GENERATION MAGAZINE publications as an ongoing free-lance writer on community tourism Featured in the Sunday Gleaner’s Outlook Magazine March 3 2013 titled ‘ 10 things you do not know about Diana McIntyre-Pike’ ARTICLES in community tourism featured in the Central times Mandeville, Manchester, Jamaica Featured in the IIPT online Newsletters 2010 – present
References Available Upon Request
