{"id":69,"date":"2019-10-08T14:51:19","date_gmt":"2019-10-08T14:51:19","guid":{"rendered":"http:\/\/visitcommunities.com\/jamaica\/?p=69"},"modified":"2019-10-08T19:40:55","modified_gmt":"2019-10-08T19:40:55","slug":"developing-community-based-niche-tourism-product","status":"publish","type":"post","link":"https:\/\/visitcommunities.com\/jamaica\/developing-community-based-niche-tourism-product\/","title":{"rendered":"Developing Community-Based  Niche Tourism Product"},"content":{"rendered":"<p>Presented by the Countrystyle Community Tourism Network\/Villages as Businesses JAMAICA By Diana McIntyre-Pike President\/Founder<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"mailto:villagesasbusinesses@yahoo.com\">villagesasbusinesses@yahoo.com<\/a> <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.accesscommunitytourism.com\/\">www.accesscommunitytourism.com <\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tel: 876-507-6326\/488-7207\u00a0<\/span><\/p>\n<p><b>Today we will\u00a0 <\/b><b>EXPLORE\u00a0<\/b><\/p>\n<p>Way Forward- Group Activity<\/p>\n<p>Linkage Opportunities<\/p>\n<p>The Experiences<\/p>\n<p>Best Practices<\/p>\n<p>The Concept<\/p>\n<p>The Market<\/p>\n<p>Benefits<\/p>\n<p>Role<\/p>\n<p><strong>THE CONCEPT\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Authentic Community-based <\/span><span style=\"font-weight: 400;\">experiences <\/span><span style=\"font-weight: 400;\">targeted to the international and local market, <\/span><span style=\"font-weight: 400;\">developed and directly driven by and for the <\/span><span style=\"font-weight: 400;\">sustainable development <\/span><span style=\"font-weight: 400;\">of the host <\/span><span style=\"font-weight: 400;\">community and its residents.\u00a0<\/span><\/p>\n<p><strong>THE CONCEPT:\u00a0 Core Principles<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Protection of Environment\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cultural <\/span><span style=\"font-weight: 400;\">Authenticity\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Integrated with <\/span><span style=\"font-weight: 400;\">local industries <\/span><span style=\"font-weight: 400;\">&amp; businesses\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Community <\/span><span style=\"font-weight: 400;\">Participation &amp; Benefit\u00a0<\/span><\/p>\n<p><strong>The ROLE<\/strong><\/p>\n<p><em>Building Participation in Tourism\u00a0<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Products &amp; Experiences Developed <\/span><b>by and for <\/b><span style=\"font-weight: 400;\">the <\/span><span style=\"font-weight: 400;\">Community\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Direct Foreign Exchange Earning Opportunity\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Enables Direct Access to International Market\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Builds Community BRAND and Civic PRIDE<\/span><\/p>\n<p><strong>THE BENEFITS<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Access To International Markets <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Boosts Local Businesses through Access to Market <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Direct Foreign Exchange Earnings <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Local Employment &amp; Entrepreneurship\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Potential <\/span><span style=\"font-weight: 400;\">Development of <\/span><span style=\"font-weight: 400;\">Export Market for local goods\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Building of Community Pride <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unveiling Research <\/span><span style=\"font-weight: 400;\">and Knowledge of Community<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sustaining Heritage &amp; Culture <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sustaining Natural <\/span><span style=\"font-weight: 400;\">Environment<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Limits Rural Push<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Funds and Volunteers for Social <\/span><span style=\"font-weight: 400;\">Development<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cross-Cultural <\/span><span style=\"font-weight: 400;\">Sharing<\/span><\/p>\n<p>The Benefits Lie not only in the <strong>OUTCOME<\/strong> but also in the <strong>PROCESS<\/strong><\/p>\n<p><strong>THE MARKET<\/strong><\/p>\n<p>Based on a <strong>Special Interest\u00a0 <\/strong><\/p>\n<p>Educated<\/p>\n<p>Seeking Escape from Mass\/Traditional Tours<\/p>\n<p>Need for Authenticity and Enriched Experience<\/p>\n<p>Responsible Travelers: Socially &amp; Environmentally Conscious<\/p>\n<p>Non-Traditional Channels: Book Direct<\/p>\n<p><strong>LINKAGES<\/strong><\/p>\n<p><em>Agriculture<\/em><br \/>\n\u2022 Farm to Table Cuisine Experiences<br \/>\n\u2022 Utilization of produce in all experiences<\/p>\n<p><em>Manufacturing<\/em><br \/>\n\u2022 Agro-progressing of local produce for sale<br \/>\n\u2022 Furniture and gift items in community accommodation\u00a0 and sale<\/p>\n<p><em>Creative Industry<\/em><\/p>\n<p>\u2022 Local Performers and story-tellers utilized in experiences<\/p>\n<p>\u2022 Visual art available for sale or on display<\/p>\n<p><em>Community Projects<\/em><br \/>\n\u2022 VolunTourism<br \/>\n\u2022 Schools and projects as\u00a0 experiences<\/p>\n<p><strong>Experiences- Based on Special Interest<\/strong><\/p>\n<p>Cultural tourism<\/p>\n<p>Heritage Tourism<\/p>\n<p>Nature Tourism<\/p>\n<p>Eco-Tourism<\/p>\n<p>Church Tourism<\/p>\n<p>Spiritual Tourism<\/p>\n<p>Health &amp; Wellness\u00a0 Tourism<\/p>\n<p>Adventure Tourism<\/p>\n<p>Graveyard Tourism<\/p>\n<p>Ghost Hunting\u00a0 Tourism<\/p>\n<p>Senior Citizen Tourism<\/p>\n<p>Educational Tourism<\/p>\n<p>Post Office Tourism<\/p>\n<p>Cuisine Tourism<\/p>\n<p>Rasta Tourism<\/p>\n<p>Sports Tourism<\/p>\n<p>Caribbean Diaspora\u00a0 Tourism or ROOTS TOURISM Agro-tourism<\/p>\n<p>Volunteer and\u00a0 Outreach Tourism<\/p>\n<p><strong>BEST\u00a0 PRACTICES<\/strong><\/p>\n<p><strong>Case Studies<\/strong><\/p>\n<p>JAMAICA \u2013 HOME OF COMMUNITY\u00a0 TOURISM<\/p>\n<p>\u2022 JAMAICA \u2013 HOME OF COMMUNITY TOURISM \u2013 ENDORSED BY THE INTERNATIONAL INSTITUTE FOR PEACE THROUGH TOURISM\u00a0 (IIPT)<br \/>\n\u2022 The Countrystyle \u2018Community Experience\u2019 is offered to local and international tour operators, travel agents and the accommodation sector as required by their clients which will enhance their vacation<\/p>\n<p>SUPPORT FROM THE MINISTRY OF TOURISM<\/p>\n<p>\u2022 Jamaica\u2019s Ministry of Tourism, through Permanent Secretary Mrs. Jennifer Griffith, has endorsed the Villages as Businesses Programme, stating that<br \/>\n\u2022<br \/>\n\u2022 <em>&#8220;It will complement the Government of Jamaica\u2019s <\/em><em>emerging thrust towards community-based <\/em><em>tourism and encouraging provision of assistance <\/em><em>to Countrystyle Community Tourism Network.&#8221;<\/em><\/p>\n<p>COUNTRYSTYLE VILLAGES AS BUSINESSES<\/p>\n<p>\u2022 VILLAGE COMMUNITY EXPERIENCES<br \/>\n\u2022 THE COUNTRYSTYLE COMMUNITY TOURISM VILLAGES AS BUSINESSES HOLISTIC NICHE MARKETING PROGRAMME JAMAICA<br \/>\n\u2022 The Countrystyle Community Tourism Network Villages as Businesses programme which focuses on the development of community tourism entrepreneurs especially the youth within their<br \/>\nown environment.<br \/>\n\u2022 Tourism Entrepreneurship \u2013 Sustaining and Transforming Communities<\/p>\n<p>COUNTRYSTYLE VILLAGES AS BUSINESSES<\/p>\n<p>\u2022 The Countrystyle Community Tourism Network (CCTN) is a community-based membership organization working in partnership with the Villages As Businesses organization (VAB) which is focusing on developing local communities as sustainable business enterprises offering a range of products and services which will<br \/>\nenable communities to earn income from these businesses that can include offering community experience tours where local and international visitors can experience the lifestyle of the villages, the people, the heritage, the culture, the cuisine and so much more<\/p>\n<p>COUNTRYSTYLE VILLAGES AS BUSINESSES<\/p>\n<p>\u2022 CCTN\/VAB provides training in basic hospitality skills, small business management, product development, marketing and community governance and facilitates funding support for community project. CCTN has established an independent for profit community tourism training arm for the CCTN\/VAB programme \u2013<br \/>\ncalled the Academy for Community Tourism (ACT) which will network with local and international educational partners for<br \/>\ncommunity tourism entrepreneurship training.<\/p>\n<p>LET\u2019S DO IT IN THE CARIBBEAN.COM<\/p>\n<p>\u2022 Let\u2019s Do it in the Caribbean.com is a new online directory that is marketing and promoting Caribbean products and services<br \/>\nlocally, regionally and internationally. Its mission is to be the Premier Online Caribbean Directory by uniting Caribbean<br \/>\ncountries as one Marketplace.<\/p>\n<p>LET\u2019S DO IT IN THE CARIBBEAN<\/p>\n<p>\u2022 This unique portal is the umbrella for over 50 websites that markets and promotes the Caribbean and the Diaspora. A complete<br \/>\nlisting of the various categories can be found at &lt;<a href=\"https:\/\/www.letsdoitinthecaribbean.com\/\">www.LetsDoItInTheCaribbean.com<\/a>&gt;.<\/p>\n<p>INTERN PROGRAMME WITH LET\u2019S DO IT IN THE CARIBBEAN<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-86 aligncenter\" src=\"https:\/\/i0.wp.com\/visitcommunities.com\/jamaica\/wp-content\/uploads\/2019\/10\/Visit-Communities.png?resize=131%2C88\" alt=\"\" width=\"131\" height=\"88\" data-recalc-dims=\"1\" \/><\/p>\n<p>BEST PRACTICES CONTD -Case Studies<\/p>\n<p>1. Marvelous Mandeville Tour<br \/>\n2. Beeston Spring Community<br \/>\n3. Medical\/Health Tourism- Sharon Parris Chambers<br \/>\n4. Resource Village: Heritage Experience<br \/>\n5. Sandals Foundation: VolunTourism<br \/>\n6. Rastafarian Village: Montego Bay, Jamaica<br \/>\n7. Creative HQ- Mandeville, Jamaica<br \/>\n8. BREDS Treasure Beach<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-87 \" src=\"https:\/\/i0.wp.com\/visitcommunities.com\/jamaica\/wp-content\/uploads\/2019\/10\/Visit-Communities-1.png?resize=643%2C485\" alt=\"\" width=\"643\" height=\"485\" srcset=\"https:\/\/i0.wp.com\/visitcommunities.com\/jamaica\/wp-content\/uploads\/2019\/10\/Visit-Communities-1.png?w=643&amp;ssl=1 643w, https:\/\/i0.wp.com\/visitcommunities.com\/jamaica\/wp-content\/uploads\/2019\/10\/Visit-Communities-1.png?resize=300%2C226&amp;ssl=1 300w, https:\/\/i0.wp.com\/visitcommunities.com\/jamaica\/wp-content\/uploads\/2019\/10\/Visit-Communities-1.png?resize=326%2C245&amp;ssl=1 326w, https:\/\/i0.wp.com\/visitcommunities.com\/jamaica\/wp-content\/uploads\/2019\/10\/Visit-Communities-1.png?resize=80%2C60&amp;ssl=1 80w\" sizes=\"(max-width: 643px) 100vw, 643px\" data-recalc-dims=\"1\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-88 size-full\" src=\"https:\/\/i0.wp.com\/visitcommunities.com\/jamaica\/wp-content\/uploads\/2019\/10\/Visit-Communities-2.png?resize=640%2C442\" alt=\"\" width=\"640\" height=\"442\" data-recalc-dims=\"1\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-89 size-full\" src=\"https:\/\/i0.wp.com\/visitcommunities.com\/jamaica\/wp-content\/uploads\/2019\/10\/Visit-Communities-3.png?resize=644%2C413\" alt=\"\" width=\"644\" height=\"413\" srcset=\"https:\/\/i0.wp.com\/visitcommunities.com\/jamaica\/wp-content\/uploads\/2019\/10\/Visit-Communities-3.png?w=644&amp;ssl=1 644w, https:\/\/i0.wp.com\/visitcommunities.com\/jamaica\/wp-content\/uploads\/2019\/10\/Visit-Communities-3.png?resize=300%2C192&amp;ssl=1 300w\" sizes=\"(max-width: 644px) 100vw, 644px\" data-recalc-dims=\"1\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-90 size-full\" src=\"https:\/\/i0.wp.com\/visitcommunities.com\/jamaica\/wp-content\/uploads\/2019\/10\/Visit-Communities-4.png?resize=640%2C440\" alt=\"\" width=\"640\" height=\"440\" srcset=\"https:\/\/i0.wp.com\/visitcommunities.com\/jamaica\/wp-content\/uploads\/2019\/10\/Visit-Communities-4.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/visitcommunities.com\/jamaica\/wp-content\/uploads\/2019\/10\/Visit-Communities-4.png?resize=300%2C206&amp;ssl=1 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-91 size-full\" src=\"https:\/\/i0.wp.com\/visitcommunities.com\/jamaica\/wp-content\/uploads\/2019\/10\/Visit-Communities-5.png?resize=644%2C479\" alt=\"\" width=\"644\" height=\"479\" srcset=\"https:\/\/i0.wp.com\/visitcommunities.com\/jamaica\/wp-content\/uploads\/2019\/10\/Visit-Communities-5.png?w=644&amp;ssl=1 644w, https:\/\/i0.wp.com\/visitcommunities.com\/jamaica\/wp-content\/uploads\/2019\/10\/Visit-Communities-5.png?resize=300%2C223&amp;ssl=1 300w, https:\/\/i0.wp.com\/visitcommunities.com\/jamaica\/wp-content\/uploads\/2019\/10\/Visit-Communities-5.png?resize=80%2C60&amp;ssl=1 80w\" sizes=\"(max-width: 644px) 100vw, 644px\" data-recalc-dims=\"1\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-92 size-full\" src=\"https:\/\/i0.wp.com\/visitcommunities.com\/jamaica\/wp-content\/uploads\/2019\/10\/Visit-Communities-6.png?resize=643%2C482\" alt=\"\" width=\"643\" height=\"482\" srcset=\"https:\/\/i0.wp.com\/visitcommunities.com\/jamaica\/wp-content\/uploads\/2019\/10\/Visit-Communities-6.png?w=643&amp;ssl=1 643w, https:\/\/i0.wp.com\/visitcommunities.com\/jamaica\/wp-content\/uploads\/2019\/10\/Visit-Communities-6.png?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/visitcommunities.com\/jamaica\/wp-content\/uploads\/2019\/10\/Visit-Communities-6.png?resize=326%2C245&amp;ssl=1 326w, https:\/\/i0.wp.com\/visitcommunities.com\/jamaica\/wp-content\/uploads\/2019\/10\/Visit-Communities-6.png?resize=80%2C60&amp;ssl=1 80w\" sizes=\"(max-width: 643px) 100vw, 643px\" data-recalc-dims=\"1\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-93 size-full\" src=\"https:\/\/i0.wp.com\/visitcommunities.com\/jamaica\/wp-content\/uploads\/2019\/10\/Visit-Communities-7.png?resize=640%2C473\" alt=\"\" width=\"640\" height=\"473\" srcset=\"https:\/\/i0.wp.com\/visitcommunities.com\/jamaica\/wp-content\/uploads\/2019\/10\/Visit-Communities-7.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/visitcommunities.com\/jamaica\/wp-content\/uploads\/2019\/10\/Visit-Communities-7.png?resize=300%2C222&amp;ssl=1 300w, https:\/\/i0.wp.com\/visitcommunities.com\/jamaica\/wp-content\/uploads\/2019\/10\/Visit-Communities-7.png?resize=80%2C60&amp;ssl=1 80w\" sizes=\"(max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-94 \" src=\"https:\/\/i0.wp.com\/visitcommunities.com\/jamaica\/wp-content\/uploads\/2019\/10\/Visit-Communities-8.png?resize=641%2C462\" alt=\"\" width=\"641\" height=\"462\" srcset=\"https:\/\/i0.wp.com\/visitcommunities.com\/jamaica\/wp-content\/uploads\/2019\/10\/Visit-Communities-8.png?w=641&amp;ssl=1 641w, https:\/\/i0.wp.com\/visitcommunities.com\/jamaica\/wp-content\/uploads\/2019\/10\/Visit-Communities-8.png?resize=300%2C216&amp;ssl=1 300w\" sizes=\"(max-width: 641px) 100vw, 641px\" data-recalc-dims=\"1\" \/><\/p>\n<p><strong>FRAMEWORK for Starting<\/strong><br \/>\n<strong>AUDIT<\/strong>: Identify Community Assets &amp; Resources<br \/>\n\u2022Community Participation<br \/>\n\u2022Research critical<br \/>\n\u2022Identify unique elements of culture, heritage, natural environment that can build an experience or product<br \/>\n<strong>TARGET:<\/strong> Identify Target Markets<br \/>\n\u2022Identify best-fit target market that demands experiences potentially on offer<br \/>\n<strong>DEVELOP<\/strong> Experience Package based on community assets<br \/>\n\u2022Ensure Carrying Capacity Is Set<br \/>\n\u2022Establish Customer Service, Health &amp; Safety Standards<br \/>\n\u2022Ensure full community Buy In<br \/>\n\u2022Implement necessary training &amp; development in preparation<br \/>\n<strong>MARKET:<\/strong> Build Marketing Channels<br \/>\n\u2022Conduct Pilot Experience Runs (SAMPLING)<br \/>\n\u2022Establish Marketing Partnerships (Tour Operators, Local Tourism Agencies)<br \/>\n\u2022Establish Electronic Presence to facilitate Direct Bookings<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Presented by the Countrystyle Community Tourism Network\/Villages as Businesses JAMAICA By Diana McIntyre-Pike President\/Founder villagesasbusinesses@yahoo.com www.accesscommunitytourism.com Tel: 876-507-6326\/488-7207\u00a0 Today we will\u00a0 EXPLORE\u00a0 Way Forward- Group Activity Linkage Opportunities The Experiences Best Practices The Concept The <a class=\"mh-excerpt-more\" href=\"https:\/\/visitcommunities.com\/jamaica\/developing-community-based-niche-tourism-product\/\" title=\"Developing Community-Based  Niche Tourism Product\">&#8230;.<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":90,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[14,13],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/visitcommunities.com\/jamaica\/wp-content\/uploads\/2019\/10\/Visit-Communities-4.png?fit=640%2C440&ssl=1","_links":{"self":[{"href":"https:\/\/visitcommunities.com\/jamaica\/wp-json\/wp\/v2\/posts\/69"}],"collection":[{"href":"https:\/\/visitcommunities.com\/jamaica\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visitcommunities.com\/jamaica\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visitcommunities.com\/jamaica\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/visitcommunities.com\/jamaica\/wp-json\/wp\/v2\/comments?post=69"}],"version-history":[{"count":5,"href":"https:\/\/visitcommunities.com\/jamaica\/wp-json\/wp\/v2\/posts\/69\/revisions"}],"predecessor-version":[{"id":96,"href":"https:\/\/visitcommunities.com\/jamaica\/wp-json\/wp\/v2\/posts\/69\/revisions\/96"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visitcommunities.com\/jamaica\/wp-json\/wp\/v2\/media\/90"}],"wp:attachment":[{"href":"https:\/\/visitcommunities.com\/jamaica\/wp-json\/wp\/v2\/media?parent=69"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visitcommunities.com\/jamaica\/wp-json\/wp\/v2\/categories?post=69"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visitcommunities.com\/jamaica\/wp-json\/wp\/v2\/tags?post=69"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}